Serums are a great addition to any skincare routine, designed to be easily absorbed and produce fast acting, visible results with only a small amount of product. Unlike moisturisers and other creams and lotions, serums are designed to target, boost and repair specific skin concerns and issues, such as dull or dry skin and blemish prone or oily skin. Serums contain higher levels of those potent active ingredients that enhance the formula and help the serum to get right to work, providing results fast.